The level at which you utilize your networks can decide how your customers interact with you. Passive use see’s Facebook pages left like brochures for customers to read at leisure or never. Somera (2014) found that 70% of corporate Facebook’s actively AFFINITY-PERSONAL-INTERACTIONrespond to their customer comments, increasing their interactivity, rather than just having regular posts….Continue Reading Creating Community in a Digital World | Laura Emily Katharine Maclean