Month: April 2016

Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech

In an independent survey of UK consumers by affilinet (2015) bloggers are the third most trustworthy source, only behind that of friends and family, and so brands must utilise this influence vloggers have over consumers. YouTube sensation Zoe Snugg better known as Zoella has over 10 million subscribers and she was even listed in Debrett’s…Continue Reading Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech

Content marketing: Two very different strategies, two very similar outcomes. | Matt Dawson’s Digital Marketing Blog

Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand?Social media outlets are now paramount to harbouring relationships…Continue Reading Content marketing: Two very different strategies, two very similar outcomes. | Matt Dawson’s Digital Marketing Blog

What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing

it is important that if you are going to release an app, it is done properly, otherwise that itself is risky and you’re more than likely going to do more bad than good. An example of the company that got theirs completely wrong was boots, they have only got one star rating on apples App…Continue Reading What are the most important factors retailers should consider when making an app, to ensure they are a success? | Digital Marketing

How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog

Images are the most popular type of content on social media (Moth, 2015). They are particularly useful as they can transcend language and cultures (Lannon, 1991), however their use on social media has grown in recent years. The biggest Social Media app is currently Snapchat and Instagram is a hugely popular social media website. With…Continue Reading How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog