Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!

Client reviews, commonly referred to as testimonials, are a fundamental part of almost every professional service website. All you have to do is search for your local solicitor or dentist and client reviews will often be plastered all over their site. In the legal market, this has led to the rise of websites such as Solicitor Info (http://www.solicitor.info/). Solicitor Info (2016) states their aim is to balance the freedom of speech of reviewers with the fact that a false review may unfairly damage a solicitor’s reputation, by collecting and displaying reviews and opinions directly from consumers. This presents potential clients with the opportunity to view client reviews on an independent website, where a professional firm does not have monopolistic control of what is published. In this blog I intend to explore the benefit of professional firms obtaining reviews, which have been posted by past clientele, on websites such as Facebook and Google and the benefits it could provide as opposed to business published testimonials.

Source: Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!

Leave a Reply

Your email address will not be published. Required fields are marked *