Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase the success of a website a hundred times over (See Niebler, 2015: 4 Great Reasons to Redesign Your Website).So, what should you be looking for when deciding if your website needs a makeover?
Source: Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing