Customer relationship management (CRM) has long been used through digital platforms, mainly to enhance the customer experience, offering collaboration through shared characteristics, adding value and advocacy (Chaffey & Ellis-Chadwick, 2012). In a recent publication via (Gartner, 2015), a hype cycle was constructed of underlying trends, emerging trends and prevailing trends, one prevailing trend indicating that…Continue Reading Customer Relationship Management Evolves and Births Customer Experience Management. | Matt Dawson’s Digital Marketing Blog
Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase…Continue Reading Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing