Continuing our investigation into social media campaigns as a successful digital marketing strategy its worth to look at how other book retailers/competitors have used digital channels. New emerging technology, innovation and creativity have pushed book retailers into a digital frenzy. Borders & Books is a prime example of how volatile the book retailing industry can…Continue Reading Digital Channels for Book Retailers | Catalinas Digital Footprint
Digital Marketing
According to this source, in July 2015 there were over 1.6 million Android apps and 1.5 million Apple apps available to download, with the largest percentage (22%) being games and those for food and drink, such as restaurants, coming in at 2.72%. It seems that these days every business has its own app, but do…Continue Reading Digital Marketing
The importance of vloggers and how they can enhance your brand image | Maria’s Blog
The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this…Continue Reading The importance of vloggers and how they can enhance your brand image | Maria’s Blog