Images are the most popular type of content on social media (Moth, 2015). They are particularly useful as they can transcend language and cultures (Lannon, 1991), however their use on social media has grown in recent years. The biggest Social Media app is currently Snapchat and Instagram is a hugely popular social media website. With photography being a clear trend in the fruition of these platforms, knowing how best to do marketing in this form should surely follow suit. Know Your Brand UniverseMost importantly, a business needs to understand their customer, from there brands need to target their product to this customer (Ashton, 2015). People can create and discover content, therefore brands need to demonstrate their brand universe in an instant just by viewing the images on their Instagram. To do so, a brand needs to know what their brand universe is. Businesses need to tell a story, even create series’ and provide a clear connection between these images, stories and series’ and your brand.
Source: How Photos Can Enhance Your Digital Marketing Campaign Blog | Olivia Judd’s Digital Marketing Blog