(Marwick., 2013) defines fashion blogging as an “international subculture comprised primarily of young women who post photographs of themselves and their possessions, comment on clothes and fashion, and use self-branding techniques to promote themselves and their blogs”.
They create a website, on which they write about their latest finds in fashion, beauty and lifestyle in general. Working with bloggers is a famous strategy among Fashion Retailers as blogs rank among the top five “most trustworthy” sources of information on the Internet.But it can sometimes be hard to stand out when working with bloggers, as they are demanded by many brands that want to benefit from their visibility.
Source: How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog