The goal of a good electronic-disclosure regime should be to ensure that consumers know what they’re getting and can compare products. The better consumers are able to understand the features and prices of the products and services they buy, the less regulators need to interfere. In the 2008 book Nudge, one of us (Thaler) and…Continue Reading Smarter Information, Smarter Consumers – HBR
What are the opportunities for digital marketing and the Internet of Things? | Econsultancy
Firstly, turning products into data-driven, owned interactive media. Once digitally activated, products become a platform for content, experiences and direct digital relationships with consumers. For instance, scanning products to access information that helps you get the most out of using it: tips and how-tos, or recipe information for food and drink, and so on. A…Continue Reading What are the opportunities for digital marketing and the Internet of Things? | Econsultancy
Few tips for local businesses to get your Facebook Strategy Started! | gf60’s blog
Facebook is currently simplifying the ease of access to online advertising for any offline business that did not have the resources to promote themselves in the past (Clark, 2014). With social networks everyone is connected no matter the geographic location, creating a powerful ecosystem. As agued by Nadkarni & Hofmann (2012), people wants to feel…Continue Reading Few tips for local businesses to get your Facebook Strategy Started! | gf60’s blog
User Generated Content Campaigns. Good Idea? | bwm10’s blog
User Generated Content (UGC) is the process of “people who voluntarily contribute data, information or media that then appears before others in a useful or entertaining way” (Krumm, J. 2008). This can be through comment sections, ratings & reviews or personal videos/vlogs. The question we’re asking here is whether starting a UGC is worth the…Continue Reading User Generated Content Campaigns. Good Idea? | bwm10’s blog
Email Marketing for a small business: Striking the right email tone with customers | Stef G’s blog
The right tone of voice is key to establishing a businesses and the way customers view the business. According to Cummings (2015) a tone of voice is… ‘’not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather confusingly, when seen in…Continue Reading Email Marketing for a small business: Striking the right email tone with customers | Stef G’s blog
Tick-Tock the Mouse Hit Send – When is the best time to send your email campaign? | lol10’s blog
Here are some tips, adapted from Marrs (2014), to consider when deciding on the timings you’re going to trail for your email campaign: Happy Monday – not quite. The consensus is to avoid sending emails to people on a Monday. The likelihood is that they will be catching up on things to do and organising…Continue Reading Tick-Tock the Mouse Hit Send – When is the best time to send your email campaign? | lol10’s blog
Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog
One of the biggest reasons that brands fail in their Facebook advertising efforts is that they do not split test (Loomer, 2012). They create one or two ads, find that they do not succeed and label it a failure. That is why you must try out multiple variations in order to understand what resonates with…Continue Reading Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog
A how-to guide on choosing your keywords.. for beginners from a beginner! | gec12’s blog
Using online optimisation requires deciding on the right keywords for your target audience. Google recommends that keywords should be relevant to the customer, specific and that there should be the right number (Google, 2015).This blog will look into the process of finding the right keywords and give a few examples for illustration purposes.(Shih, et al.,…Continue Reading A how-to guide on choosing your keywords.. for beginners from a beginner! | gec12’s blog
Creating Contented Content and Examples of Best Practice | jb597’s blog
Content marketing is defined by the Content Marketing Institute (2015) as ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’ In other words its the creation of media and a way of engaging with your…Continue Reading Creating Contented Content and Examples of Best Practice | jb597’s blog
Get to know your Organic SEO – Content Optimisation | jb597’s blog
Parikh and Deshmukh (2013) define search engine optimisation (SEO) as a cluster of strategies and techniques designed to increase the amount of visitors to a website through attaining a high ranking position on the search results page of a search engine. Content optimisation is the organic SEO route to making your website more visible on…Continue Reading Get to know your Organic SEO – Content Optimisation | jb597’s blog