Many councils and local authorities fear having a presence on social media, with questions such as “How should we use it?”, “Isn’t it very risky?”, “Do we have an audience to target?” What many do not realise is that, if done well, social media advertising has the real potential to change the way that things…Continue Reading Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Twitter: a viable marketing tool? | Iman Barakat
How do you successfully market yourself through Twitter? There are so many good examples of corporate Twitter accounts that are doing it right. From Tesco Mobile’s witty Twitter account which catches users attention with its charmingly sarcastic tweets to Starbucks’ more personal approach of reaching out and connecting with each follower. Nevertheless there are just…Continue Reading Twitter: a viable marketing tool? | Iman Barakat
Keyword/Phrase Analysis | sjw56’s blog
DEVELOP SOME KEYWORDS & PHRASES Some useful starter options could be; Brainstorm a variety of content that could work A good way to start things off is to think up some obvious ones that you feel relate to your business and will be relevant visitors to your website. What is the market doing? (Analysing the…Continue Reading Keyword/Phrase Analysis | sjw56’s blog
Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Mangold and Flauds (2009) suggested that the tools and strategies used for communicating with customers have significantly changed with the emergence of social media, and go on to propose that social media should be considered a part of a firm’s promotional mix. Now, six years on, Mangold and Flauds couldn’t be more right. The shift…Continue Reading Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog
This blog post will discuss Burberry’s unique online email marketing strategy Burberry Kisses and how this indirect marketing initiative has added value to the brand, through the support of academic resources and my additional theoretical perspective on this innovative marketing strategy. via Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s…Continue Reading Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog
How to make the most of Google Analytics | jj128’s blog
In this blog I will examine the 8 key functions of Google Analytics that make it such a useful tool for any marketer to have. via How to make the most of Google Analytics | jj128’s blog….Continue Reading How to make the most of Google Analytics | jj128’s blog
The Concept of Customer Brand Engagement | Brigitta’s Blog ♥
The concept of customer brand engagement (CBE) involves encouraging a company’s customers to interact with the brand as well as other customers; allowing all participants to share their experiences with the brand, ultimately resulting in brand growth and loyalty. It is a relatively recent concept which expands on the existing theories behind relationship marketing via…Continue Reading The Concept of Customer Brand Engagement | Brigitta’s Blog ♥
Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog
So what are the dos and don’ts of Twitter? What should companies be prepared for when they sign up? How can companies increase brand awareness without consumers passing it off as boring advertising? Well first let’s start with history. Not too far in the distant past, 2011 to be precise, Audi launched their new R8…Continue Reading Companies on Twitter – The Good, the Bad, & the Ugly | rp200’s blog
How could E- word of mouth benefit your Tablet sector company? | em262’s blog
The following examples of eWOM will create an insight into the conversational exchanges that take place online and how this could have an impact on your organisations reputation. Highlighting the need to encourage positive eWOM and create outlets for consumers to post reviews in order to gain opinions and use them to consistently improve a…Continue Reading How could E- word of mouth benefit your Tablet sector company? | em262’s blog
Social Media Marketing: 3 Important Things to Consider! | sb653’s blog
Marketers have always known that the best recommendations come from a friend. This, in many ways, is the wholly grail of marketing. When a customer has a good experience with a product or service they likely recommend to a friend or review. On Facebook, the average action is shared with the average number of friends,…Continue Reading Social Media Marketing: 3 Important Things to Consider! | sb653’s blog