Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to build unique brand awareness and viral marketing platforms (Holzner, 2008). Social media marketing provides businesses a whole new dimension to marketing as it offers interactivity to the users, particularly on Facebook (Logan, Bright, & Gangadharbatla, 2012).With over 1.44 billion monthly active users Facebook is one of the fastest growing and most popular social networks ever to be launched. The sheer scale of it forces you to at least consider including it into your marketing strategy!
So do you want to get tons of likes, comments and shares for your brands Facebook page? Whether you are running a photo upload contest or a simple sweepstakes, Facebook competitions are a excellent way to generate more buzz and produce brand awareness. They create virality and build your email list and although Facebook has made it slightly difficult to create a contest, the potential benefits far outweigh the difficulties. In this blog I will be talking about the different types of competitions and the do’s and don’ts of running a competition on Facebook.
via Facebook contests: exploring different methods of Facebook marketing | Iman Barakat.