How many times have you been scrolling on a website wanting to go onto their website and you cannot find their social media Icons? Then all of a sudden you’re your almost at the point of giving up, to your surprise you find the icons nestled at the bottom of the webpage. It is clear that most websites are doing it all wrong.
Social media now represents a widespread source of information; it has fundamentally changed the tools and strategies that companied use to communicate with its customer, elucidating that the roles between the company and the consumer are now reversed as control now lies with the customers (Mangold & Faulds 2009). Depicted through various studies, 93% of social media users now believe that companies should have precedence on social media websites, whilst 85% of users also believe that companies should interact with customers via Social Networking Systems (Michealidou & Siamagka & Christodoulides 2011).