This blog sets out to illustrate the basic rules of design, applying them to the web, the key trends of 2015 that brands will need to consider, and finally some simple tips on what to avoid!
Miller (2014) asserts that the very backbone of design success rests on the balance and symmetry of the site. The site must have proper framing allowing for a consistent white space, this contrast should allow the user with the ability to discern between subject and background.
The site should stay within your brand guidelines and be consistent with such guidelines. The issue here is that if this is a fairly unknown or new brand, who hasn’t really created any guidelines or a set feel yet this will be increasingly difficult. And also say that your brand has a bright colour scheme this may not be wise as in a study undertaken in 2014, Lake assessed that the use of bright colours was actually a reason for internet users not trusting a site. So perhaps a good alternative would be to have a toned down colour scheme relating to your brand.
via 2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog.