Companies need to go where their audience are. They might be on Facebook, but cross platform advertising helps to embed an idea deeply into the minds of consumers. In fact, a study commissioned by Google and carried out by Nielsen (2011) found that the benefits of cross platform advertising are significant. There was a 25% rise in the number of customers who could remember an ad which had been displayed on multiple platforms rather than just one.
However, advertising isn’t the only reason to engage with customers on multiple networks. Just like the real friends, you want to be linked with your customer on as many different networks as possible. As found in a previous blog post, the majority of consumers are now on more than one social network meaning so should businesses. This will allow them to be displayed on as many newsfeeds as possible, helping to make the brand more prominent.
via Using multiple social network accounts | Jamie Onisto’s blog.