The market for sharing videos is showing no signs of slowing down either – it is the fastest growing form of advertising, and is expected to grow by a quarter for the next five years in the U.K. alone. (Williams. 2014) Almost 60% of video shares World wide occur on Facebook, so if you are…Continue Reading A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
What’s so key about keywords? | gec12’s blog
This blog will focus on keyword optimisation and try to simplify the complex algorithms used by search engines (in particular Google) to identify the most key, keyword points! via What’s so key about keywords? | gec12’s blog….Continue Reading What’s so key about keywords? | gec12’s blog
Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Once a business begins sharing content and creating hashtags, it will soon be followed by User Generated Content (UCG).. perfect for marketing on a budget! Once you have posted your own photos etc, you have a host of users who will want to also share their own photos of your products etc …. Potentially this…Continue Reading Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!
For many businesses, using sites like Facebook and Twitter is pretty failsafe. They cost nothing to set up, and little time goes into managing them. Worst case scenario, you page crashes, you lose a few followers, or get the odd negative comment… right? Actually, the risks can be a lot higher, and the consequences can…Continue Reading Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!
Email marketing frequency: Engaging or alienating customers? | Stef G’s blog
Frequency of sending emails is an important part of building customer relationships: too many might irritate and too few could lose the recipient’s interest (Ellis-Chadwick & Doherty, 2012). This fine line is hard for emarketers to comprehend. Relationships between customers are crucial for companies to maintain, as its all about trust. However, the amount of…Continue Reading Email marketing frequency: Engaging or alienating customers? | Stef G’s blog
Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
According to Rowntree (2015) mobile apps provide scope for huge amounts of customisation and a service that is fully built around the mobile experience, giving deeper, more tailored engagement for mobile users. Some argue a mobile site will do the job just as well and cheaper too (more on this later) but Haselmayr (2014) argues…Continue Reading Mobile Apps – Do they really give you bang for your buck? | seh32’s blog
A Native App or a Responsive Web for your Business? | Aline Oliveira
An increase popular option for companies that are looking to move into mobile, but lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as mobile web App. However, if you offer an existing web service for users logins and account management, a mobile app…Continue Reading A Native App or a Responsive Web for your Business? | Aline Oliveira
Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Treating the individual as they are is the reason why Content Personalisation is becoming the future for personalised advertising (Henkin, 2012). Having individual insight is a priority for marketers as it helps users cope with abundance of available information (Lavie et al, 2010). Users also state that they want personalised services. ChoiceStream (2008), showed that…Continue Reading Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira
Social Media Marketing: Using Facebook to Build Your Client Base
How can you get your business involved? And what are the costs and benefits? Whether you’re just starting your digital marketing campaign, or looking to revitalise your existing one, you can use Facebook to accesses thousands of potential customers, keep followers updated on your latest new products and promotions, and use your Facebook Business Page…Continue Reading Social Media Marketing: Using Facebook to Build Your Client Base
Successful location based service campaign: one method from three different approaches! | mw226’s blog
This blog post will look at successful implementations of location based service campaign and with the use of academic literature, I will also analyse how this concept has the potential to influence a consumers spending habits. Although location based services can be used in other technological contexts, this blog post will only look at its’…Continue Reading Successful location based service campaign: one method from three different approaches! | mw226’s blog