It might sound and look satisfying that you have social media account set up for your business because why not; that’s what every other business are doing today anyway. However, how do you actually make sure that you gain maximum benefits using these social media platforms?First and foremost, if you haven’t already seen the step-by-step…Continue Reading I HAVE A SOCIAL MEDIA ACCOUNT FOR MY BUSINESS, NOW WHAT? | digitalmarketing
Developing Successful Applications | Guides and Risks to Consider | A.Pantazopoulos
A lot of research has been conducted aiming to determine the correct approach when developing an app. The following have been commonly determined to be the most significant factors affecting the efficiency of apps:Branded Applications have been highly considered by firms due to their increased effectiveness. Bellman et al. (2011) believe this is because branded applications portray the brand’s identity…Continue Reading Developing Successful Applications | Guides and Risks to Consider | A.Pantazopoulos
A short item on BBC South East Today Evening News 2017 09 05 where I was asked to comment on the end of print edition of Yellow Pages
A short item on BBC South East Today Evening News 2017 09 05 where I was asked to comment on the end of print edition of Yellow Pages. They only used a few seconds, but it was interesting to think about mass culture items that were important (such as the address book, or even the…Continue Reading A short item on BBC South East Today Evening News 2017 09 05 where I was asked to comment on the end of print edition of Yellow Pages
The battle of The Fashion Retail Giants to Capture Millennials: Examples from Boohoo, H&M, New Look, Asos and Primark
Key Weapon for Battle – INFLUENCERS The clue is in the name: essentially, they are individuals who have the ability to influence the opinions or buying decisions of your target audience, largely thanks to their social media following Simpson (2015). According Trammell & Keshelashvili (2005), influencers influence by impression management tactics and self-presentation. In addition,…Continue Reading The battle of The Fashion Retail Giants to Capture Millennials: Examples from Boohoo, H&M, New Look, Asos and Primark
8 simple tips for businesses to make effective Instagram hashtags for the inexperienced hashtagger; #easy
A hashtag is a Metadata that helps add words to a catogery; to be a hashtag the word(s) must have the # symbol infront of it with no spacing, for example #fashionlove is correct #fashion love is not (Neff and Moss, 2016). The word will then go into the category to enable users to find…Continue Reading 8 simple tips for businesses to make effective Instagram hashtags for the inexperienced hashtagger; #easy
Whoosh! The impact of out of home signage in the fashion industry: 2 case studies with ROI statistics
How great would it be to have your own personal shopper assistant without being in a store? La Redoute have the answer to this through their live weather billboard with weather sensors for their campaigns. The sensors attached to the digital signage detect different weather changes and once the weather changes, the models outfit changes…Continue Reading Whoosh! The impact of out of home signage in the fashion industry: 2 case studies with ROI statistics
Breaking Bad: Cracking the formula for a riveting social media campaign that will maximise brand engagement – 90% purity guaranteed
Top Tip #1: HumanisationWhen you think of social media you probably think about connecting with loved ones, friends, and friends of friends (don’t act like you haven’t stalked before). You don’t think about businesses connecting with you, aiming to be your friend, posting on your feed with language you similarly would use; humanising their campaigns…Continue Reading Breaking Bad: Cracking the formula for a riveting social media campaign that will maximise brand engagement – 90% purity guaranteed
Online shopping: The pensioner who pioneered a home shopping revolution – BBC News
People spend billions each year shopping online, but few know it was a grandmother from Gateshead who pioneered it from her living room.It was an order for margarine, cornflakes and eggs that paved the way for an industry now estimated to be worth £117.6bn ($186.1bn) to the UK economy alone.Grandmother Jane Snowball, 72, sat down…Continue Reading Online shopping: The pensioner who pioneered a home shopping revolution – BBC News
Protein World: A Lesson in Social Media Damage Control?
In the spring of 2015, Protein World (a supplier of workout supplements) unveiled their “Are You Beach Body Ready?” campaign, renting advertising space on billboards and trains, supplemented by postings on social media – most notably via Twitter. The campaign poster included a slender, toned, young woman donned in only a bikini, asking the audience…Continue Reading Protein World: A Lesson in Social Media Damage Control?
How can niche sports coaching businesses, attempt to capitalise on the use of video in mobile applications?
Video provides athletes with a visual and audio resource that can be used to send and receive information coaching information. Despite this, risks exist as the effectiveness of video in coaching is still debated against traditional ‘in person’ coaching as many believe ‘usefulness’ is dependent on knowledge, skills and experience of user (Weiler, 2015). Research into…Continue Reading How can niche sports coaching businesses, attempt to capitalise on the use of video in mobile applications?