sharing of digital content

The role of a website – Worldia

Basically, a website is developed to make the company more famous, to advertise, to present the products and/or services the company provides. It’s a real business tool and it must be visible and accessible to be profitable. Worldia is a… Continue Reading →

Facebook as a marketing tool

Segmenting via Facebook As Aristotle used to think, the human being is essentially a social being. This idea is reinforced with the rapid development of social media, internet, various platforms where people can communicate. But people are unique and manage social… Continue Reading →

What’s important to know before creating a blog campaign?

In this post, I am going to determine the things that are important to carry out my chosen initiative: “New customer proposition (product and pricing)”: a blog campaign, with supporting social media targeting identified audience(s) entitled “how living a perfect day”… Continue Reading →

Key influencers for Rituals

Booth N. and Matic J.A. are now talking about the new “somebodies”, “influencers creating a revitalized level of brand awareness for companies”, instead of the “nobodies” of the past. In this post, I will talk a little bit about influencers… Continue Reading →

Audit of Rituals website

Let’s analyse Rituals website, a cosmetic brand founded in 2000 by Cloosterman, as he said: “We rush, and we tend to forget what it is to enjoy the small pleasures in life”. Competitor analysis The take-away experienceis essential. Rituals website… Continue Reading →

Email analysis – Rituals

Let’s analyse an email I received on the Monday called “Cyber Monday” after the Black Friday. Actually, I rarely open this kind of email, only sometimes when I see on the title the content could interest me. This email is… Continue Reading →

Buyer persona for the travel industry

Buyer personas are fictional, generalized representations of your ideal customers. For the travel industry, I tried to find out the perfect customer : BACKGROUND: Project manager in a cosmetic brand // Started as marketing assistant // Mother of 2 children DEMOGRAPHICS: Female // 38… Continue Reading →

Ikea & The Socializers

Ikea is an international company that sells a large range of products through the world. It’s a tremendously successful business, but Ikea faces a major difficulty: “successful and innovative practices being undertaken in parts of the business were not reaching… Continue Reading →

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