Demonstrate thorough understanding of the range of print, online and other platforms within high end contemporary editorial, and an understanding of advertorial.

I wanted to do some research into advertorial. “An advertorial is the name for an advertisement that’s written or produced in the form of editorial content. Generally, advertorials give author’s credit to the advertiser and indicate that the post is paid for or sponsored”. HubSpot states that “A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised”. To achieve something like this I think we could have our magazines in places such as where we have shot our photography. We have had some discussions of having a photoshoot at Stammer House. I think this would be a great opportunity if we gave them some of our magazines once they’re printed.

“Gain user-generated content from your audience. User-generated content is a fantastic content idea that gives a voice to satisfied customers to market your product from their point of view”.

Blog – YouTube vid HubSpot

Affiliate marketing – affiliate marketing is a method where a company uses a popular influencer as a way to promote their product.

Native advertising- to almost hide the fact they are advertising a product.

 

I found this video really helpful in understanding affiliate marketing and how it can promote our magazines and social medias.

Interview –

If your advertorial is a filmed interview with an industry thought leader, and your customers respond really well to video. You can post the advertorial on your social media accounts and boost the fact that you partnered with a publication to bring a new video to your audience.

Research the current editorial market.

 

I wanted to look into the current editorial market to see what is successful and how I can use these ideas to shape my own for our magazine. I firstly found an article that discusses what trends are becoming more popular within the industry. The article starts by stating a “growing demand for audiobooks and e-books” this made me think, is there a way we could have articles read to our audience? I feel this could be an effective method to also help our audience as we are targeting people with a busy schedule. The article later goes on to discuss “digital marketing” it goes on to say “Authors and publishers want to build long-term, ongoing relationships with their readers. Customers who are engaged like this are more likely to buy books in the future.” When our group first started coming up with our target audience, we wanted to sell our magazine to a more mature audience who are dealing with the stresses of life. I knew then for the age range we were discussing the online content would have to be as engaging as possible. The article gives an example of an author that emails his audience when he has new content being released. This is a method I would like to try, but I feel I need to be looking at more ways as I feel email is becoming more outdated. I think using social media such as TikTok showing sneak peaks of content would an effective way to draw people in. These apps have features such as hashtags that can get content on certain peoples ‘for you page’ which will be very helpful. TikTok is a great app for selling products to a certain audience I think using ‘sounds/ trends’ and using the algorithm on TikTok will allow more people to see our work.

Our magazine has a really strong selling point with the topic of freedom. We are here for people when they are finding areas in their life tough, so our social media has to showcase this. I want to make sure I am creating content in an authentic way. “Approximately 90 percent of consumers reported that authenticity played a factor in their shopping decisions, up from 86 percent in 2017” Stated in an article by digital media solutions. From this we need to be looking at ways to be actively engaging with our audience. This could be having a pop-up shops selling our magazine/ prints in locations we would find our audience in eg. Pub, café, so on. This would allow us to talk to our audience and even get their opinions and any suggestions they have.

Social media today claims that “Millennials, specifically, rely heavily on UGC (user-generated content) as a “good indicator” as to whether or not a brand or product is high-quality”. We have to advertise our magazine as something that will actually effect them and their everyday life.

According to one study by Cisco, “as much as 82% of online content will consist of videos this year.” The article states in many cases, video posts perform better than static photo posts on social media. 

here I have started coming up with layouts for the website while I’m waiting for the articles to be sent to me

 

 

 

 

 

I have decided to change my video idea. I have done some filming while at home but I don’t think it really correlates with the theme of coffee. I am a little disheartened as I have spend a lot of time going to different locations but it just wasn’t working out for my plan. I am hoping to still create something with what I made.

While at home for Christmas I went to lots of different places that I thought you would see in a Wes Anderson film. I am hoping to use the pictures in the website or maybe a instagram post. Honestly I feel as though I didn’t get a lot of help with the filming  and i’m a bit stuck on where I can use this content. I just feel that I have wasted a lot of time and effort with this and it might not even get used. To me I thought we could all work together on creating our fashion film but we just did the interview together. In every shoot we all work together and it always turns out amazing so I expected the same for this but unfortunately I just feel like its been left to me. I am feeling a lot pressure to now get something else done but I feel like I am running out of time.

I feel a bit stuck as I could of spent this time on the website but I still haven’t had any articles and I’m not sure what they’re about so I don’t know what photos to use. I am going to talk to Abbie about how everything is going and see what she thinks and if we could incorporate any of this work. I don’t think we will use it but I still want to experiment and see if I can create anything. I’m feeling a bit uninspired at the moment and as if I’m really behind on everything. I want to start looking at other websites in my sketchbook and maybe look at magazine layouts to try get some more ideas for the website.

 

best photos from shoot :

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Today was the day we shot the interview for the , for it I was hoping it would be in the background of our Wes Anderson themed video. honestly we didn’t go off to a good start, the original location we were going to use ended up not being available for us to use. I originally planned for us to film it in a cafe but we found out on the day that we were unable to film there. My initial plan was to have the interview in a café to create that authentic feel that I was hoping to portray. to get filming done as quickly as possible we found a new location to film and started planning some quick changes. I had messaged everyone involved in the filming today the concept and how I wanted it to look. I asked Elliot to come up with some talking points and questions for our guest. I originally planned for the video to have two people talking about everyday issues. To my surprise the interview ended up being about our guests experience in the coffee business. I was a bit confused by this as I hadn’t actually been told this.

I think I will be able to still create some kind of video in a Wes Anderson theme, but i feel like I am going to have to make a lot of changes. I will be honest I was a little disappointed as I was so excited to film it with everyone but hopefully we can still make something good. I feel like our group sometimes struggles with communication, I feel the it was important for me to know if they changed the interview as I had done lots of planning going towards it and feel like I’ve wasted a lot of time.

here was my original plan for the video.

 

Research for our Wes Anderson style film

 

here I have added some video’s from TikTok, the videos were made by @jondra on tiktok. I love these videos and how they have incorporated Wes Andersons vibe is such a simple way. I want to make our short film at least over 6 minutes long and have short videos like this promoting the video and encouraging viewers to look at more of our content.

 

v09044g40000ce4u5rrc77u5uur08ibg

Today I started planning ideas for a video as we have to create 10 minutes of content. I wanted to start planning ideas so I could start organising the types of shots I want to try during this task. I was finding it difficult to come up with an idea as we discussed having interviews with people about issues, we are facing such as covid, the money crisis and any other big issues facing the working-class people of Britain. I found this a difficult task as our magazine concept is to relax our readers so talking about these topics could be defeating that. I made a mind map to try get some ideas from the important aspects that need to be included in the video. To keep the calming aspect, I decided making the video as comforting as possible would be the best direction. I came up with the idea of creating a series in which we would interview different people with a video over the top with clips of different views. I am planning on editing the video in a Wes Anderson aesthetic, I felt this would give a comforting feel as well as giving me more opportunity to experiment with different aspects such as typography and camera shots.

 

I am so excited to do this project and be able to work closely with other members of my group. I feel that me and Steph would be able to make some really cool fonts and typography for the video and I think me and Jason could be able to experiment with different kind of video shots in the style of Wes Anderson. I also feel this will give Angharad so freedom with styling as I know she’s been struggling to get her ideas across.

 

 

This week I have been trying my best to get the website done. I have found it really hard understanding how to use the cargo website, I have watched so many videos to attempt to get a better idea but I am still struggling. I am finding it a bit harder as I don’t have the articles yet either so I’m a bit worried I am going to have to rush to finish the website close to the dead line.

As I will be using Cargo to create the website, I wanted to make sure I was using the app correctly. I have never made a website before, so I have been watching lots of YouTube videos to make sure I am doing everything correctly. Below are a few screenshots of the videos I found most helpful.

 

his video is the creators of Cargo showing the different options and abilities their app has to offer. I found this really useful as they went through each part of making the website in depth so I know I am using the app to its full potential.

Today me and Steph went to the library to start to create a plan for the website. I think the website has been one of the things I have been most anxious to start as I’ve not had many ideas of how I want it to look. Me and Steph wanted to do it together as Steph can help me with the designing and I will be able to research the best ways to try and make it happen. I have previously done research on different websites so have an idea of the content we need to have on the website