Ulla Felden’s journey from International Tourism Management to Digital Marketing Exec!

Alumna Ulla Felden got in touch to tell us about what she’s up to now and her experiences studying at the University of Brighton….

“As part of my International Tourism Management course programme from my university in Germany, I studied my final year at the University of Brighton in Eastbourne in 2014. I had the opportunity to be taught by some amazing professors and learn a great deal about sport–and destination tourism as well as marketing. Being so impressed with the way that was taught as well as the open communication between students and professors in Eastbourne, I decided to come back to the UK in 2015 to pursue my Master’s degree in Marketing at the University of Leeds after finishing my degree in Germany.

“After working half a year as Business Development Executive, I am currently working at Search Laboratory, one of the top Digital Marketing Agencies in Leeds as an International Digital Marketing Executive. My main responsibilities include providing country and language specific content and PR strategies for our clients. I am further supporting the expert PPC and SEO teams in order to create high value online coverage for the client and excellent search marketing results for all departments. For the role as International Digital Marketing Executive it was of great help that I was able to improve my presenting skills at University of Brighton as well as all the marketing knowledge I gained.

“One of my most outstanding experience in Brighton was the graduation ceremony that I was able to enjoy with all my classmates and the inspiring speeches of the speakers for this occasion. My advice to all students and future graduates is to enjoy their time at university and to make as many friends and contacts as possible for the future. Studying at university is an incredible time and should be enjoyed as much as possible as it shapes your future in a great deal.”

If you would like to write a blog for us, drop me an email to n.ashton@brighton.ac.uk.

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