With the expanding and evolving of social media, advertising needs to adapt in order to still reach customers (Woods, 2016). Nowadays there is a massive amount of the use of influencers on social media in order to promote brands. Yet,… Continue Reading →
When someone talks about email marketing, it is often related to the complaint about the hundreds of emails everyone receives on a daily basis. The most important thing for a marketer is that when he writes an email, he needs… Continue Reading →
Did you ever hear about co-branding? Certainly. It’s a business strategy where more than one brand creates a new product together. Rao, Qu, & Ruekert (1999) said that this strategy allows brands to benefit from each other’s market by using… Continue Reading →
Have you ever buy a product just because your favorite actor was wearing or promoting it? For some people, buying a product that a celebrity endorse allow them to come closer to their word by using the same one. This… Continue Reading →
I decided to analyse the e-commerce Web site Ellison : an eyewear retail company from Chicago. We can see on the Home Page of the Website that they highlight the words : “Italian components, handmade in Greece”. The handmade is… Continue Reading →
Ikea is a well-known Swedish company serving millions of customers across the planet thanks to their cheap self-assembly furniture line.
Nowadays it's important for companies to use Technology as a tool of change.
GOAL
All brands needs to know what consumers are thinking concerning their products. The Digital Development team of Ikea decided to create a listening hub in order to collect information and becoming a socially intelligent business. They create this Hub with the help of The Socializers.
Even if Ikea is a successful brand, they need a feedback on their products. Depending on the origin of their customers, they're not used to shares their impressions on the same support (different social media or platforms). With this listening hub, Ikea find out that for example, UK customers are more likely to use forums to discuss customer service issues and Americans customers use social media like Facebook.
FUTURE
In this case, the application of data to marketing is really useful for the company and aim positive changes across the company. Their goal is to connect the different units of the company. In the future, this platform will also help the employees to share directly the internals information to the appropriate departments. But, using social media and social data is only the first step in becoming a true social business. The company need some time to improve their use of social data and become a true social business. – University of Brighton StudentIkea is a well-known Swedish company serving millions of customers across the planet thanks to their cheap self-assembly furniture line. Nowadays it’s important for companies to use Technology as a tool of change. GOAL All brands needs to know what consumers… Continue Reading →
Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site… Continue Reading →
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