Overview
In their own words The Socializers are “an agency comprised of like-minded individuals from around the world who are focused on people and technology”. This blog will explore how and why IKEA utilised The Socializers to boost a company-wide social aspect to their business in order to increase transparency and efficiency.
Intergrating and Implementing #Social Across the Enterprise
IKEA’s key aims were to embark on a social revolution by enhancing their social media profile as a beneficial channel of communication throughout the companies regions, departments and applications. Not only this, IKEA sought to interlink their various business units together.
IKEA’s social media proved to be inconsistent and its usage varied dramatically between the different markets and departments. It is important to remember that IKEA have achieved tremendous business growth through their use of traditional business techniques; fostering a social media disruptive change is sometimes harder to achieve within a company that is performing well as opposed to a company that is in desperate need of change. Data often remained siloed and communication lacked across the global enterprises. A cultural shift was required around sharing and governance to ensure that the successful and innovative practices were being broadcasted internally to benefit all departments.
The Listening Hub
The Listening Hub came as a result of The Socializers intervention, where the main outcome was transparency surrounding what customers had to say about IKEA. This was key for major IKEA stakeholders because it identified potential problems as well as the differences in customer perception of IKEA across different regions.
Powered by Brandwatch Vizia, The Listening Hub allows IKEA to visualize valuable consumers insights from across the globe in real-time, allowing insights to be shared throughout different departments, markets and countries. As a result, IKEA are able to be much more agile and proactive in their social activities.
Be First to Comment