Parchoma writes that the term ‘affordance’ stems from Gibsons (1977) theory of affordances, however, over time it evolved to describe what material artifacts such as media technologies allow people to do (Parchoma, 2014). YouTube’s technological properties are enabling users to… Continue Reading →
The global capitalist crisis has resulted in almost everything becoming commodified. Nixon cites Smythe’s theory of ‘audience commodity’, explaining that all audiences of media are sold to advertisers, this reproduction of power labour can even be seen on Instagram (Nixon,… Continue Reading →
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