Argos Case Study
Argos Digital Success
Drawing on the case study by Brand Watch, Argos is the UK’s largest digital retailer with over 43,000 products avaliable online at Argos.co.uk and through their stores. Receiving an outstanding 738 million website hits a year through Argos.co.uk. Serving 123 millions customers through this portal. Argos are clearly doing things correctly on the digital front, therefore the challenge for Argos is how can they inprove on their success in order to stay at the very top of the digital market?
Digital Future of the brand
Argos are now looking to open 53 Digital store to add to their 758 current stores in the UK, these stores will focus on transforming the in store experience. Argos understand this is a risk and will want to closely monitor any comments and information relating to these store. Therefore Argos will turn its attention to using Brandwatch to help them monitor how these stores are doing.
Brand Watch Monitoring
BrandWatch is an online platform that monitors the presence of a brand on social media and creates reports and anaysis to feed back to brands on how they are performing, this is perfect way to monitor the Argos digital stores as customers that will be using them will clearly be very tech savy and digital orenitiated meaning if they have any issues they are more likely to vent on social media then the tradistional methods like writing a letter of complaint. Brand Watch has various different tools which can be can by the brand to monitor the feedback, Brand Watch can deliver information on gender, locations and other key specifics.
Drawing on the points discovered above, are Argos right in taking this risk and will it work in order for the business to move forward in the digital world. comparing this to market competitors many other store like B&Q are looking to increase the speed of delivery by offering customers the opportunity to order something online then having the opportunity to collect the item from a store only 2 hours after placing the order online. This is game changing as the business believes it adds added purpose to the stores with customers coming in to pick up their products meaning they may look around to make additonal purchases whilst there. This move means if you’re in the middle of home DIY jobs and run out of certain colour or something you still can complete the job on the same day without having to wait a lengthy time for deliveries.