Portrait image of James Friedlander-Boss – Paid Media Executive at Hybrid

James Friedlander-Boss, Paid Media Executive at Hybrid, gives talk on creating a multi-platform media campaign

James delivered a brilliant and insightful, online talk for Fashion Communication with Business Studies students detailing the processes required to create an industry standard, cross-platform campaign.

James’s career began as a pattern cutter for boutique brands, and over the last 20 years he has successfully evolved his passion for design to encompass and excel at digital marketing. He shared an introduction to his design process, technical knowledge and business approach to digital marketing with the students.

Find out about studying Fashion and Textiles at Brighton.

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