Alex Dotchev's YouTube page

Graduates 2021: Alex Dotchev: Media, Industry and Innovation

“I would not be in the position I am at the moment, mentally or professionally, if it was not for the efforts and attention I have received throughout my time at the University of Brighton studying the Media, Industry and Innovation course!”

 

 

Hi Alex – please tell us a bit about your work and your influences?

“The ‘How to YouTube’ project is a research project that was inspired by Toyota GB themselves after a short one-week internship visit at their head office in Epsom. They asked me to give them some tips for improving their YouTube channel and compare it to other automotive manufacturers. This led to some errors Toyota was making in their approach to distributing content on the platform becoming very obvious to me, and in turn I decided to partner with them to create an entire project based on the idea of helping larger corporations to improve their approaches to using the YouTube platform to yield higher reach and engagement figures. This fits into my interest and ability set well as I have been an avid YouTube user and content creator since the age of 11 and was able to build a solid audience during my teens on the platform through my channel.”

How have you found your course and time at Brighton?

“Amazing, I can’t say enough good things about my time at University of Brighton. The course structure and available modules have been perfect for me! Also, the staff have always been lovely and extremely helpful when needed. I would not be in the position I am at the moment, mentally or professionally, if it was not for the efforts and attention I have received throughout my time at the University of Brighton studying the Media, Industry and Innovation course!”

How did you choose your course – why did you choose to study Media, Industry and Innovation? 

“Since a young age, I always knew my YouTube “skills” were transferable in some way into the media world, just was not sure how. After doing a L3 UAL Media Production course at a college in greater North London, it became obvious to me that the production and creative side of the media industry was something I wanted to hold onto as a hobby instead of following a career in video production or similar. So, I began looking around for heavily theory based undergrad courses in the media sphere. By chance, very good chance at that, the first website I landed on was the University of Brighton one, specifically the MII course page. Having visited Brighton as a city in the past with great memories of it and the MII course description fitting the exact parameters of what I was looking for in an undergrad course, it almost seemed like fate.”

What are your plans after graduation? 

“I plan to get into social media management after graduation. Ideally, in the automotive sphere as I am an avid car enthusiast outside of my professional interest in the media industry. But there are many different directions I could take things, depending on circumstances and opportunities.

“I am not sure how my project could actually fit into the ‘art world’ per-se, as it is quite in-house/ corporate. But I am happy to talk further about other projects I have worked on in the past that are more ‘art’ oriented but not necessarily anything to do with Uni, if that is something you would be interested in posting about.”

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