work by shauna maddison

Graduates 2021: Shauna Maddison: Fashion Communication with Business Studies

“The course and the opportunities available through the work placement year has enabled me to open doors for my career and understand my own creative practice through practical experience.”

Hi Shauna – can you tell us a bit about your work and your influences?

“Throughout my final major project, I have curated a collaborative fashion magazine, Ever magazine, that aims to influence the idea of considered fashion choices and capsule wardrobes. Our magazine also takes into consideration current events, and the anxieties and needs of our target market.  We are a digital and print publication, with the focus on bringing back the physicality of shopping with the convenience of online accessibility.

“I am influenced by artistic concept with commercial viability. The curation of clothing for Ever magazine is accessible: it does not specify gender or price point and I have featured clothing from a range of high-street and high-end brands with an aim to show that versatile and conscious wardrobes do not have to cost the earth. My influences range from the works of Kinfolk, Porter magazine, Pilot magazine and designers such as Rei Kawakubo, Alexander McQueen and Bimba Y Lola.”

 How have you found your course and time at Brighton?

“Upon reflection I am super happy that I chose to attend Fashion Communication with Business at Brighton. The course and the opportunities available through the work placement year has enabled me to open doors for my career and understand my own creative practice through practical experience. The course leaders and tutors are super supportive and allow you to have creative freedom in modules whilst relating them to real life, industry subjects. Brighton is a great city and has allowed me to express myself in such a creative environment. It is inspiring and attracts a diverse range of creatives to converse and work with.”

How did you choose your course – and why did you choose to study that subject?

“I chose to study Fashion Communication as I previously studied Fashion Design and Art at college, and I knew I wanted to work in Fashion but not in the production of clothing. Fashion Communication allows you to explore a range of disciplines and find your own creative vision within the subject.”

What are your plans after Graduation?

“I plan to work in fashion styling or campaign production in London. I am currently open to work in house or freelance.”

My Instagram handle is @portfolioartfashioncoms and for my final major project it is @evercatalogue

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