School of Art graduate Kate Morris is breaking new ground with her label CROP, playful and pop-art-inspired cruelty free, vegan knitwear. Kate studied Fine Art Painting BA(Hons) at Brighton but her creative shift into knitwear design was led by her desire to contribute to changing attitudes within fast fashion, heightened by the the Rana Plaza factory collapse.
After successfully turning her hobby of hand-knitting into a career, Kate completed a Master’s degree in Fashion Knitwear Design at Nottingham Trent University.
CROP’s mission is to “break expectations with plant based knitwear that can be worn across multiple seasons, relevant to the global needs and beliefs of today’s generation. Pattern, surface and silhouette are all determined during the knitting process; a focus on cutting out waste and improving manufacturing efficiency has led to minimal seam garments made from singular pattern pieces that are comfortable and can be subtly adapted by the wearer.
“The full life cycle of each item has been considered, leading to decisions such as using one fibre type per piece for recyclability and incorporating care labels into the jacquard patterns to make a design feature out of promoting low impact use.”
The current collection draws inspiration from our changing attitudes to food, patterns have been composed from pop art visuals of salad jellies, all day breakfasts and pick ’n’ mix favourites.
Visit the CROP website.