(2021, Kinema In The Woods, Best West Local Area, Away Resorts, [accessed 29/10/2021])

Kinema In The Woods is a small kinema with 3 screens located in the woods in Woodhall Spa, Lincolnshire, it provides the service of screening films and sells products including tickets, food, drinks and merchandise. The main target markets are local families and people visiting on holiday. Profit will be achieved form high mark up prices placed on drinks and food sold at the Kinema’s concession stand and also from the prices of tickets.

The Kinema has different prices for different groups including adults £7.50, seniors and children £6.50, and family tickets for 2 adults and 2 children £26.00, unlike other larger cinemas it does not change pricing with demand, no saver days or higher prices for new releases.

Like most cinemas the main revenue models include ticket sales, food, drink and merchandising sales and advertising on the screen and around the building, with the Kinema showing adverts from both local and global businesses.

The Kinema In The Woods takes advantage of the main big three social medias; Facebook, Twitter and Instagram, targeting different customer segments with each platform advertising. They use social media to announce new films that have come out, films coming soon, any important updates for the business, and to share positive reviews from past customers. The links to Instagram, Twitter and Facebook are at the top of the website page, with easy to navigate site with an immediate page allowing customer to book films currently playing at the kinema and a system for them to search a specific film and date.

Twitter: https://twitter.com/thekinema?s=20

Instagram: https://www.instagram.com/explore/locations/8118245/the-kinema-in-the-woods/

Facebook: https://www.facebook.com/thekinemainthewoods/

Here is a short video included to show what the Kinema is and the kind of experience people have here.