This is a case study regarding the streaming of Game of Thrones in New Zealand: https://studentcentral.brighton.ac.uk/bbcswebdav/pid-2541190-dt-content-rid-4837577_1/courses/IT382_2015/Game%20of%20Thrones%20Case%20Study%281%29.pdf
King of Thrones is undoubtly one of the most successful T.V. shows up to date. The unique atmosphere and extreme characters with a taste of sexual violence and misogyny has created a huge fanbase. However, New Zealand experienced a case where a minority of people dismissing the show as “not for them.” As a solution, DDB, owner of Game of Thrones, sought out an intelligent way of combating the problem, by using the power of social media. Joffrey, the King, is portrayed as the most hated character in the show as you may all know. He drove the most intense and passionate commentaries regarding the subject. DDB took advantage of that fact and created a seven meter statue of King Joffrey in a prime location: Aotea Square. The discussion and posts relating to the figure skyrocketed in social media, and fans were encouraged to take down the King, using hashtags such as #bringdowntheking in twitter. The campaign was a great success, and recorded around 875,000 individual interactions.
I personally think that this campaign ended up in a huge success because of how well they captured the human nature of socially connecting with one another and working together towards a collective goal. The campaign provided satisfaction, which we all human beings crave for.
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