The aim of this blog is to share my personal experience producing a digital marketing group assignment and, to identify the skills learned throughout the process. The assignment consisted of preparing an online presentation to assist a group of digital marketers in order to improve and develop a digital marketing campaign for a new/emerging company of our choice indifferently of the sector. My group and I opted for Airbnb.

To breakdown the task, we needed to undertake some planning and organizing. Each one of the team members, read the activity brief and stated their preferences on what they wanted to focus on. I personally, chose to concentrate on the brand’s business and revenue model as well as the website analysis. The level of involvement and collaboration during the process of creating the presentation was excellent, every memeber of the team would get involved and if anyone needed any extra support to finish their part that support was given. The teamwork was spot on as we would share our ideas and opinions deribetly without being afraid of being judged. Every one of us was comitted in getting the job done in the best way possible which is pleasent as of the current situation, there’s an obvious lack of motivation. Due to Covid-19, online communication and time management in a group assignment were two matters that worried me. However, as a team that wanted to achieve a common goal, we managed to deal with all the setbacks.

Prior to this activity, I was already familiar with Airbnb’s concept and the emerging business model it follows; C2C. However, it was not until I conducted research and dived on how to analyse a website that I realised how much work it takes to give a website a professional, minimalist and simple appearance without disregarding key information. Not to mention the psychology behind the selection of a brand’s colours scheme.

I’ve acquired new and beneficial knowledge that seemed confusing and difficult at first. For example, what an optimized and professional webpage should look like, professional website analysis jargon as well as what breadcrumbs trails were which will definitely help me not only during university but if I qualify for a Digital marketing job in the future.

To conclude, the group assignment has given me the chance to get hands on practice analysing an excellent brand website such as Airbnb as well as made me realise how important it is to master online communication in a world that is shifiting towards digital.