I created a website mockup using templates made available on wixsite. I decided to create an e-commerce website for my third platform as it allows the audience to become part of a larger community and to share all things être Jacquemus. I intended for the website to be simple and easy to navigate that ties in with the minimalistic nature of the brand. The website is exclusively made for être Jacquemus and its audience for easy engagement- you are able to shop the collection, learn more about the brand, as well as preview the latest fashion campaign images. There is also a place where customers are able to engage by tagging themselves with #etrejacquemus. I have decided to focus on using this feature to fully engage with the audience as it supports the brand values of promoting connectedness, unity and transcending borders in order to showcase confidence, boldness, and creativity through wearing our sub brand.


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