Être Jacquemus will utilise traditional forms of fashion promotion in order to gain wide exposure. Published in magazines, billboards, bus stops etc. will allow the brand to branch out to my target audience of a younger generation at a lower price tag that is available to all. I wanted to keep the campaigns quite simple and minimalistic so that they will be memorable. They will simply feature the brands simple logo in a bold simple font and the photo campaigns as I want to keep it sophisticated. I believe that I have communicated the sub brand identity and values well throughout my campaigns as it promotes the relevant themes and styles that I have explored.