VR is being joined by a related technology known as augmented reality (AR), which lets users view the real world overlaid with computer-generated imagery and information. By 2020 we may see a shift with how it is being used for consumer purposes.
Catalog shopping will take on a new dimension with tools like “Ikea Place”. It lets users scan a real-world room and then shows what it would look like with realistic images of furniture.
“AR will let consumers try on, experiment with and visualize the items they’re considering for purchase in an entirely new way, by merging the experience of shopping in a brick-and-mortar store with the convenience of shopping online. And according to a 2016 Retail Perceptions report, consumers are looking for that AR experience.”
This kind of technology can be used when it comes to shopping for clothing too- with changing rooms using this kind of technology to avoid the time consuming aspect of trying on clothes. It could also revolutionise e-commerce by having sophisticated phone apps that allows you to try on the clothes from the comfort of your own home. This method could also be seen as a great way to market a brand. Similarly to IKEA place, it’s innovative nature of the app is an engaging, intimate way to connect to your audience.