- Youthful, feminine, fresh approach to fashion. Very chic and Parisian
- Summer/travel is a big part of their life style.
- Young, however has a disposable income.
I have been researching into different influencers/bloggers who I think is the perfect persona to embody Jacquemus as a brand. By doing so I am able to fully understand and be clear for my next steps into this project. By being clear of who Jacquemus’ current persona they like to target is I am then able to use this knowledge to apply to my sub brand, but by also seeing where they can improve, and where I can change up their persona without straying too far from Jacquemus’ brand identity and values.
INSTAGRAMMERS AND BLOGGERS TO LOOK INTO- CHOOSE ONE TO ANALYSE AND USE IN SKETCHBOOK: