• Parisian/French
• Youthful, feminine, fresh approach to fashion. Very chic and Parisian
• Summer/travel is a big part of their life style.
• Young, however has a disposable income.

I have been researching into different influencers/bloggers who I think is the perfect persona to embody Jacquemus as a brand. By doing so I am able to fully understand and be clear for my next steps into this project. By being clear of who Jacquemus’ current persona they like to target is I am then able to use this knowledge to apply to my sub brand, but by also seeing where they can improve, and where I can change up their persona without straying too far from Jacquemus’ brand identity and values.

INSTAGRAMMERS AND BLOGGERS TO LOOK INTO- CHOOSE ONE TO ANALYSE AND USE IN SKETCHBOOK:

• https://www.instagram.com/camillejansen/
• https://www.instagram.com/amandasteele/
• https://www.instagram.com/lola_hendrickx/
• https://www.instagram.com/angelinaworeth/
• https://www.instagram.com/dollidoll/
• https://www.instagram.com/jeannedamas/