MUI MUI RESORT 2017
In contrast to Gosha Rubchinskiy’s collection, Mui Mui’s 2017 resort collection has taken a more vibrant, electric approach. Despite their influences being slightly more subtle in a sense of how they have been styled for high fashion, the use of psychedelic prints, bold colours, bucket hats and platform shoes all pay a homage to the 90s subculture.
GOSHA RUBCHINSKIY SS18:
Gosha Rubchinskiy is most well known for transforming streetwear style by taking inspiration from youth subcultures. For his SS18 collection Rubchinskiy was influenced by the 90s rave scene by using an array of neon colors combined with sportswear to achieve this look. He also collaborated with popular brands such as adidas and Burberry to portray this. The whole collection was engulfed with rave references, not only the clothing itself, but the warehouse where this collection was showcased was where Rubchinskiy had attended his first rave. In addition, the cast of all male Russian models were scouted at a rave thus brings together a realistic setting of the rave scene.
His collection featured the classic Burberry monogram print on a bucket hat, shirt and shorts. I liked this look as it was styled as a co-ord rather than as separate pieces as it embodies the intensity of rave culture.
The oversized fit of clothing creates a more casual, care free look.