Wellbeing Week Shopping Basket Challenge – THE RESULTS

Thank you to everyone who studied our 2 shopping baskets last week and entered the competition to win a bag of groceries.

We presented you with a list of everyday items and asked you to guess the difference between the premium and non branded goods. All items were purchased from typical supermarkets such as Aldi, Sainsbury, Morrisons and Co-op. The results are in and the correct price difference was……………………………………………… a staggering £13.05, which means you can buy almost 3 times as much unbranded as premium goods. And the reason we chose these particular items was because we know they score well in public opinion taste tests.

Nobody guessed the correct amount, but our 2 winners came close with guesses of £12.50 and £11.70 respectively. They have been selected and notified and share the spoils of both baskets.

If you want to compare and contrast, here’s the cost per item and how it stacks up:

                                              Premium brand



Non premium brand


Tomato Puree Napolina £1.00 Aldi 31p
Kidney beans Napolina 90p Sainsbury Basics 35p
Basmati rice 1kg Sainsbury Taste the Difference £3.00 Asda £1.50
 160 tea bags PG Tips £3.00 Aldi  Diplomat £1.15
 10/12 Veg stock cubes Oxo £1.60 Aldi 36p
Whole wheat spaghetti 500g Napolina £1.00 Aldi 42p
Baked beans Heinz 85p Sainsbury Basics 25p
460g tomato ketchup Heinz £1.80 Aldi 45p
Porridge oats Oats so simple 90p Sainsbury 1kg 75p
Ridged crisps McCoys £1.70 Aldi 75p
Light mayonnaise (free range eggs) 750ml Hellmans £3.00 Morrisons £1.25
Mixed herbs Schwartz £1.75 Adsa 30p
Tin Tomatoes Napolina £1.20 Asda 28p

Price difference = £13.05

Happy Budgeting

Student Advice Service

Helen is the Student Advice Service Manager within Student Services and is based in Tithe Barn on the Moulsecoomb campus

Posted in General advice and information, Money Advice

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