Has Spam Spoiled Email Marketing?

A quick glance into my ‘Junk’ mail folder and I can see countless examples of unsolicited emails. These are emails with the sole purpose of persuading me to click a link, a link that could potentially send my laptop into the oblivion and my personal details to some unusually quiet, highly intelligent person in a […]

Viral Video – Improve Your Chances (No Guarantee)

Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who come […]

Email Newsletter Best Practice

Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing communications through email (Lacy, 2012). So how do we ensure we are getting the best out of our email newsletters? Here are some best practice tips…   Set out your […]

A review of the top executional tactics used by retailers in email marketing

Previously today, I took the opportunity to read the academic article “Web advertising: The role of e-mail marketing” by Ellis-Chadwick & Doherty (2012) in The Journal of Business Research. The article endeavours to address a gap in the literature, regarding the different executional elements used in UK retailer’s email marketing. The aforementioned executional elements are […]

Hello world!

Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site, check out our Edublogs User Guide guide or stop by The Edublogs Forums to chat […]