IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and home accessories. As the world’s largest furniture retailer, the organization employs almost 160,000 people across 365 stores in 45 countries. The Socializers is an agency comprised of like-minded individuals from around the world who are focused on people and technology. The agency was selected by the Digital Development team at Inter IKEA Systems to help pioneer social change inside the company.https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133555_1/courses/IT382_2018/Ikea%20Case%20Study.pdf
As IKEA is a global brand, getting and hearing from all the customers world wide it wasn’t that easy they concerned how fix it. so they were trying to use technology tools to gather the ideas and feedback to be possible for them to use.
It is interesting to realised how technology could have massive impact to increased customer satisfaction while we are gathering data/feedbacks using correct platform companies such as Brandwatch. Using technical tools helped IKEA to improve the service world wide. They could have closer relationship to their customers as they are using they own APP and blogs to get more feedback.
http://www.theshare-space.com/Blog
References:
https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133555_1/courses/IT382_2018/Ikea%20Case%20Study.pdf
http://www.theshare-space.com/Blog
