Monthly Archives: November 2018

Secret Escapes Team

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Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. usually after browsing in different websites or sign up to get information and  just check pricing online our email address will be picked up to use as an email marketing. After that, often we will receive marketing/advertising email. It is easy to set up and personalize marketing email with a simple electronic set up, companies could target their customers each time.

IKEA Digital Development

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IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and home accessories. As the world’s largest furniture retailer, the organization employs almost 160,000 people across 365 stores in 45 countries. The Socializers is an agency comprised of like-minded individuals from around the world who are focused on people and technology. The agency was selected by the Digital Development team at Inter IKEA Systems to help pioneer social change inside the company.https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133555_1/courses/IT382_2018/Ikea%20Case%20Study.pdf

As IKEA is a global brand, getting and hearing from all the customers  world wide it wasn’t that easy they  concerned how fix it. so they were trying to use technology tools to gather the ideas and feedback to be possible for them to use.
It is interesting to realised how technology could have massive impact  to increased customer satisfaction while we are gathering  data/feedbacks using correct platform companies such as Brandwatch. Using technical tools helped IKEA to improve the service world wide.  They could have closer relationship to their customers as they are using they own APP and blogs to get more feedback.

http://www.theshare-space.com/Blog

 

 

 

 

 

 

 

 

References:

https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133555_1/courses/IT382_2018/Ikea%20Case%20Study.pdf

https://youtu.be/UudV1VdFtuQ

http://www.theshare-space.com/Blog

Asos

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Image result for asos picturesASOS is the second most visited fashion website and UK’s largest in depended online fashion and beauty retailer and offers over 60,000 branded and own label products across womenswear and menswear. Dress, jeans, shoes, jewellery and beauty. Due to their websites they ship for free to 234 countries and territories from their 1.1 million square foot global distribution centre in the UK. ASOS tailor the mix of own-label , global and local brands sold through each of their nine local languages websites; UK ,US, France, Germany, Spain, Italy, Australia, Russia and China.The headquarters are in Camden, North London. ASOS also have a 24 hours customer care office .

Two-fifths of sales are own-brand and the company launches 5,000 new products on its site each week. At any one time the company has around 85,000 products in stock. CEO Nick Beighton said;” ASOS said it expects sales to grow by 25-30% in 2018″

Nick Beighton is a chartered accountant, who qualified at KPMG and has been CEO of ASOS since 2015. He joined the Company as chief financial officer in 2009 and took the expanded role of chief operating officer in 2014.

                                                                  

http://uk.businessinsider.com/asos-2017-results-sales-profit-revenue-2017-10