The Champion clothing website is a transactional website, where people can go to buy Clothing from this brands website.
Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc., which was spun off by the Sara Lee Corporation. Founded in 1919.
The website is fairly basic but easy for customers to use. The website has multiple intended audiances from Men, Women and Kids. From there each drop down box has numerous options to choose from to browse the different clothing on offer from Champion.
The Champion website also offers a search bar, this allows users to search for items that champion have to offer, this can be alot quicker than navigating through the drop down boxes and departments.
Once on the selected product the customer can then choose their size, colour and quantity, they then have the option to add their selected product to their basket or to save it to their ‘Favorites’ where they can find the product at a later date, as it is saved to their own personal account. When the customer has done their shopping and added all the products which they desire , they then have one last chance to alter their basket before they procceed to the checkout, where they will be asked to fill in their payment and delivery details.
However compared to ‘Nike’s website it dosen’t look as professional. Nike’s website looks very professional, interactive and easy to use. They have multiple drop down boxes to choose from and interactive media, when you click on the media which normally represents an item they are selling you will taken straight to this product on their website. This then loads a page where you can pick your size and colour then you have the option to add it to your basket.
“Online shopping abandonment is often a sign that consumers failed to achieve their objectives, which often leads to frustration and reduced brand engagement.”
Hernandez, A., & Resnick, M. L. (2013, September)
Champion could take some inspiration and ideas from Nike’s website, it is a very good example of a transactional website, it’s easy to use, navigate and looks very professional. Champion could improve their media because at first glance the website looks stripped back and empty. The additional media would improve the look of the website aswell as the functionality for the users. It would also help with brand engagment as consumers will be able to complete their objective on the website and not be left frustrated by the website.
