Undergraduate and postgraduate retail students took a coach tour to the Clothes Show Live in Birmingham, stopping at the luxury shopping destination, Bicester Village, en route.
At Bicester students and staff had a talk from Miranda Markham from Value Retail, who explained the philosophy behind the luxury outlet.
Students learnt that tourism, events and hospitality all play an important role in exciting the luxury consumer and that the new train station and VIP lounge have all added to the shopping experience. Continue reading →
Third year undergraduate retail students visited London on a field trip to investigate store formats.
They started off in Brixton Village, an undercover market full of of quirky fashion, homeware and vintage boutiques, alongside a whole range of independent eateries.
Next stop was Carnaby Street to look at the Christmas windows at Liberty’s world famous department store. This year’s display of clockwork fairy-tale figures brought the viewer into a magical Christmas world of old-fashioned traditional displays. Continue reading →
More and more of us are doing our shopping online and that is why Kate Waite, a digital marketing expert, visited the university to deliver a masterclass to the final year Retail Marketing and Retail Management BA(Hons) students.
Kate focused her presentation on the intricacies, protocols and best practices related to generating customer reviews. She stressed the importance of trust and ratings, and the inevitable cost.
Reevoo is one of the best known independent review vehicles with some large retailers investing upwards of £20,000 per month generating customer reviews which is a significant investment.
Kate informed the students that from an online consumer buyer behaviour perspective, customer reviews are the second most important factor in the decision making process and therefore critical to any ‘etailers’ success.
The number of University of Brighton graduates finding work or moving on to further study after completing their studies has hit its highest ever level.
According to the latest annual figures from the Higher Education Statistics Agency, more than nine out of ten graduates who completed their first degree in 2014-15 were in employment or further study, with over 70 percent employed at a managerial and professional level.Continue reading →
Sophie started her year-long placement in July 2015 as a trainee manager in Weston-super-Mare before moving to a branch in Taunton just before the hectic Christmas period. She also gained experience providing cover in other Majestic stores including Yeovil, Tiverton and Barnstaple. Continue reading →
A disused Victorian swimming bath complex has been turned into the world’s largest underground skate park – with help from the University of Brighton.
The 130-year-old building beneath the seafront promenade in Hastings, officially opened on 12 February, has been converted by a BMX and skateboarding brand Source BMX.
Harvey Ells, Principal Lecturer at the School of Sport and Service Management has been acting as the service provider, working with the management team at Source on planning aspects including retail layout. He has been supported by a Technology Strategy Board Innovation Voucher.
Retail Marketing and Retail Management BA(Hons) students were visited by Lauren Spellman, Resourcing Officer at British Home Stores (BHS).
The visit was arranged by course leader, Hasan Gilani, and was enthusiastically attended by students from each year of the two courses.
Lauren introduced the BHS GraduateProgramme which is designed for university graduates as a fast track route into a management position at BHS in just 12 months. Whilst on the programme trainees spend time at the BHS Head Office rotating job roles in the different departments.Continue reading →
Final year Retail Marketing and Management BA(Hons) students travelled to London to visit an exhibition at the Victoria and Albert museum and spot retail trends throughout the city. The students were accompanied by their course leader, Hasan Gilani, who also organised the trip.
Retail Management BA(Hons) graduate Filip Jicinsky returned to the School of Sport and Service Management to talk to current undergraduate students about his role as Lidl’s Sales Operations Executive for the Prague Region in the Czech Republic. Continue reading →