Three School of Sport and Service Management students are helping author, Nathan Gokhool, launch his first book.
Natalie Welsh (Retail Management BA), Jack Stewart (Sport Journalism BA) and Alara Baser (International Event Management BA) are all in the final year of their course. For the Public Relations module, under the Bright Young Things initiative, they were matched with Nathan to work together on this strategic project.
Their strategy included creating a social media account to promote the book and attending events aimed at specific audiences. The events included Dyspraxic Me so they could engage the dyspraxic community and small business events at HSBC where they spoke to the general public. Continue reading →
On Monday 27th February, Josh and Cameron, two second year retail students, visited L’Oréal head office in London for an insight day where they had the opportunity to speak to some of the interns taking part in their business placement scheme.
The pair were invited along to the ‘bring a friend to work’ style event by Katie, another retail student who is currently taking part in a Visual Merchandising placement within L’Oréal’s luxury Lancôme brand. Her job is to design and implement VM briefs at Lancôme’s many concessions, and regularly visits those in Selfridges and Harrods, as well as other beauty retailers and department stores in central London. Continue reading →
Undergraduate and postgraduate retail students took a coach tour to the Clothes Show Live in Birmingham, stopping at the luxury shopping destination, Bicester Village, en route.
At Bicester students and staff had a talk from Miranda Markham from Value Retail, who explained the philosophy behind the luxury outlet.
Students learnt that tourism, events and hospitality all play an important role in exciting the luxury consumer and that the new train station and VIP lounge have all added to the shopping experience. Continue reading →
Third year undergraduate retail students visited London on a field trip to investigate store formats.
They started off in Brixton Village, an undercover market full of of quirky fashion, homeware and vintage boutiques, alongside a whole range of independent eateries.
Next stop was Carnaby Street to look at the Christmas windows at Liberty’s world famous department store. This year’s display of clockwork fairy-tale figures brought the viewer into a magical Christmas world of old-fashioned traditional displays. Continue reading →
More and more of us are doing our shopping online and that is why Kate Waite, a digital marketing expert, visited the university to deliver a masterclass to the final year Retail Marketing and Retail Management BA(Hons) students.
Kate focused her presentation on the intricacies, protocols and best practices related to generating customer reviews. She stressed the importance of trust and ratings, and the inevitable cost.
Reevoo is one of the best known independent review vehicles with some large retailers investing upwards of £20,000 per month generating customer reviews which is a significant investment.
Kate informed the students that from an online consumer buyer behaviour perspective, customer reviews are the second most important factor in the decision making process and therefore critical to any ‘etailers’ success.
The number of University of Brighton graduates finding work or moving on to further study after completing their studies has hit its highest ever level.
According to the latest annual figures from the Higher Education Statistics Agency, more than nine out of ten graduates who completed their first degree in 2014-15 were in employment or further study, with over 70 percent employed at a managerial and professional level.Continue reading →
Sophie started her year-long placement in July 2015 as a trainee manager in Weston-super-Mare before moving to a branch in Taunton just before the hectic Christmas period. She also gained experience providing cover in other Majestic stores including Yeovil, Tiverton and Barnstaple. Continue reading →
A disused Victorian swimming bath complex has been turned into the world’s largest underground skate park – with help from the University of Brighton.
The 130-year-old building beneath the seafront promenade in Hastings, officially opened on 12 February, has been converted by a BMX and skateboarding brand Source BMX.
Harvey Ells, Principal Lecturer at the School of Sport and Service Management has been acting as the service provider, working with the management team at Source on planning aspects including retail layout. He has been supported by a Technology Strategy Board Innovation Voucher.
Retail Marketing and Retail Management BA(Hons) students were visited by Lauren Spellman, Resourcing Officer at British Home Stores (BHS).
The visit was arranged by course leader, Hasan Gilani, and was enthusiastically attended by students from each year of the two courses.
Lauren introduced the BHS GraduateProgramme which is designed for university graduates as a fast track route into a management position at BHS in just 12 months. Whilst on the programme trainees spend time at the BHS Head Office rotating job roles in the different departments.Continue reading →