School of Sport and Service Management students took advantage of the option module Enterprise and Innovation to enhance their business acumen and employability.
The module, offered in the final year on many of the school’s undergraduate programmes, and provides the opportunity to develop a product idea, a business development idea or a social innovation. Student ideas ranged from a first week at Uni kit, a new restaurant concept, an app for identifying which bands are playing where and a new bin design that reduces odours and is easier to clean. Continue reading →
The new partnership will provide a platform for a range of activities, including potential research projects (including potential co-funding of PhD opportunities) and joint work on community programmes. Students studying in a wide variety of areas such as sport science, sport coaching, sport management, sport journalism, hospitality, event management, travel and tourism, and physical education will all benefit from the partnership. Continue reading →
One guest speaker, five dragons, 70 students, 11 teams – one happy cohort!
Final year undergraduate students studying the International Hospitality Management BA(Hons) were joined by Steve Lowy, CEO of Umi Digital who gave an inspiring speech about working in the hospitality industry before our very own Dragons’ Den. We were joined by four more dragons: Bob Hopkins, CEO at Business SatNav Ltd; Dr Claire Weeden, Principal Lecturer; and Jennifer Wells and Judith Badger, Enterprise Managers at the University of Brighton.
All the dragons gave amazing advice and feedback to the 11 teams who delivered an elevator pitch for their own innovative hospitality concept and solution. Continue reading →
Three School of Sport and Service Management students are helping author, Nathan Gokhool, launch his first book.
Natalie Welsh (Retail Management BA), Jack Stewart (Sport Journalism BA) and Alara Baser (International Event Management BA) are all in the final year of their course. For the Public Relations module, under the Bright Young Things initiative, they were matched with Nathan to work together on this strategic project.
Their strategy included creating a social media account to promote the book and attending events aimed at specific audiences. The events included Dyspraxic Me so they could engage the dyspraxic community and small business events at HSBC where they spoke to the general public. Continue reading →
On Monday 27th February, Josh and Cameron, two second year retail students, visited L’Oréal head office in London for an insight day where they had the opportunity to speak to some of the interns taking part in their business placement scheme.
The pair were invited along to the ‘bring a friend to work’ style event by Katie, another retail student who is currently taking part in a Visual Merchandising placement within L’Oréal’s luxury Lancôme brand. Her job is to design and implement VM briefs at Lancôme’s many concessions, and regularly visits those in Selfridges and Harrods, as well as other beauty retailers and department stores in central London. Continue reading →
Undergraduate and postgraduate retail students took a coach tour to the Clothes Show Live in Birmingham, stopping at the luxury shopping destination, Bicester Village, en route.
At Bicester students and staff had a talk from Miranda Markham from Value Retail, who explained the philosophy behind the luxury outlet.
Students learnt that tourism, events and hospitality all play an important role in exciting the luxury consumer and that the new train station and VIP lounge have all added to the shopping experience. Continue reading →
Third year undergraduate retail students visited London on a field trip to investigate store formats.
They started off in Brixton Village, an undercover market full of of quirky fashion, homeware and vintage boutiques, alongside a whole range of independent eateries.
Next stop was Carnaby Street to look at the Christmas windows at Liberty’s world famous department store. This year’s display of clockwork fairy-tale figures brought the viewer into a magical Christmas world of old-fashioned traditional displays. Continue reading →
More and more of us are doing our shopping online and that is why Kate Waite, a digital marketing expert, visited the university to deliver a masterclass to the final year Retail Marketing and Retail Management BA(Hons) students.
Kate focused her presentation on the intricacies, protocols and best practices related to generating customer reviews. She stressed the importance of trust and ratings, and the inevitable cost.
Reevoo is one of the best known independent review vehicles with some large retailers investing upwards of £20,000 per month generating customer reviews which is a significant investment.
Kate informed the students that from an online consumer buyer behaviour perspective, customer reviews are the second most important factor in the decision making process and therefore critical to any ‘etailers’ success.