The fun of organising a real sport event

The students practise their New Age KurlingAs part of their Sport Business Management BSc(Hons) degree students at the School of Service Management have successfully delivered a range of events for Sport Brighton’s Parklife programme.  

During their course students have taken part in a number of workshops delivered by the Sport Brighton team to showcase how to manage and deliver a sporting event. Working as if Sport Brighton was their client, students were tasked to build an innovative activity to project manage, market and deliver to their University peers. 

The students gain valuable experience of event planning and delivery in practice, whereas the partnership allows Sport Brighton to see new activity concepts be delivered in its Parklife programme. Students delivered a range of events from UV futsal to fancy dress tag rugby. 

One of the events, A New Age (Indoor) Kurling tournament ran on a Monday evening, providing students with the opportunity to try something new. Clearly a session of interest, the event hit maximum capacity, as 20 students showed up to give indoor Kurling a go. The participants were teamed up and competed against each other, stone by stone. A round robin system was utilised to ensure all teams had played each other, best of three rounds. The winners, Cameo Tonight, were then crowned following the finals!  

Sophie Leming, Sport Participation Officer, commented on the event: “The Indoor Kurling was organised well and run in great spirits, with a top atmosphere that made room for fun and competition – a true reflection of what Parklife’s about.” 

Adam Jones module leader commented: “This is such a great opportunity for students to experience first-hand the fun and frustration of organising a real sport event. There is so much they can learn from this, and have fun too!”

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