Digital marketing guest lecture

More and more of us are doing our shopping online and that is why Kate Waite, a digital marketing expert, visited the university to deliver a masterclass to the final year Retail Marketing and Retail Management BA(Hons) students.

imageKate focused her presentation on the intricacies, protocols and best practices related to generating customer reviews. She stressed the importance of trust and ratings, and the inevitable cost.

Reevoo is one of the best known independent review vehicles with some large retailers investing upwards of £20,000 per month generating customer reviews which is a significant investment.

Kate informed the students that from an online consumer buyer behaviour perspective, customer reviews are the second most important factor in the decision making process and therefore critical to any ‘etailers’ success.

 

This entry was posted in Retail.

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