ºNo.19

No.19 Visual Identity Experimentation Research Findings Over the past fifteen pages I have included an array of secondary imagery collected from fashion brands, websites, Instagram accounts and  a Pinterest board I have created throughout my project. In accumulating these visuals I have created a clearer vision for myself; arguably a layout directory for my upcoming […]

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ºNo.17

No.17 My Brand Who is Sarah Molloy; What is Her Style? As I prepare to finish my degree in Fashion Communications I have recently been reflecting on my progression over the past three years, recognising how my style and approach has evolved, whilst also outlining my specialism for trend forecasting. In scanning through my previous […]

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ºNo.16

No.16 Brand Identity Characteristics     Logo – graphic symbol, logotype or wordmark. Logo lockups – rendered variations of your trademark logo. Key colours – a corporate colour palette. Additional colours –  complimentary colours. Standard typography – key typefaces distinctive of brand identity. Corporate typefaces – a handful of appropriate fonts to be used across […]

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ºNo.15

No.15 Other Possible Futures   Understanding the challenging and unprecedented times::     As of May 2020 the global health pandemic COVID-19 is having a catastrophic impact on the employment landscape. According to www.statista.com as of May 31st approximately 8.7 million jobs were furloughed in the United Kingdom; as we anticipate, plausibly the greatest global […]

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ºNo.13

No.13 Future Forecasting Possibilities After completing my degree I aspire to work within an existing trend forecasting agency. My interest lies within trend relations, where I am able to adopt a mixed-method approach to data collection. Horizon scanning to discover weak signals, behavioural patterns and outline possible future scenarios. As a post-graduate I hope to […]

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ºNo.11

No.11 Initial CV Included below is a copy of my initial CV created as a part of my placement pack for AD280. This edition focuses on searching for careers in PR and marketing, however throughout the course of my third year at university I have discovered my passion for trend forecasting. Over the coming pages […]

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