* Identifying and outlining trends discovered from Pure London [Feb] 2020 trade show.
*Key ideas::
Daywear fusing together streetwear with formalwear.
Daywear is increasingly accommodating changing consumer behaviours, and a new everyday landscape.
Blurring of boundaries between traditional dress codes.
Formalwear remains glamorous with embroidered and embellished pieces taking to the forefront.
Formalwear witnessing a resurgence of conventionally feminine, long, and floaty gowns.
Subtle, understated elegance.
Recent seasons have focused heavily on streetwear; it appears as though the universals of classical beauty and femininity are being revived.
Traditional romance and femininity is updated to meet the needs of the modern woman.
*Key colours::
Saturated yellows.
Orange.
Vibrant and saturated oranges.
Saturated greens.
Burned reds and browns.
Purple.
Plum.
Fusing of purples and reds to update conventional AW colour palettes.
Natural colours – diverse spectrum of nudes – underpinned by a drive for diverse ethnic representations, particularly prevalent within the emerging trend of knitwear as a second skin.
Black.
Whites.
Greys.
Blues.
Pigmented blues.
Vibrant colour palettes extremely prevalent for younger brands; experimenting with colour as a statement and form of self-expression.
Neon yellow.
Vibrant green.
Mixed colours.
Browns – camels – beiges.
Brown and red fusion.
*Other::
Knitwear updates.
Bright, uplifting and positive colours emerging in knitwear.
Voluminous and heavy knits emerging.
Knitwear as a second skin.
Mixed-blend knits appear as an update – a direction for the creation of both subtle and contrasting, multicoloured pieces.
Exotic prints.
Vibrant colour combinations showcased through prints.
