No.36 

Trade show:: 

Pure London 

* 9th-11th February 2020. 

What is Pure London? 

Pure London is more than just a fashion trade show, We bring together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business and insight and make all-important international connections. 

The festival of fashion provides a global platform for over 1,300 womenswear, menswear and kidswear collections offering brands and designers the opportunity to meet the buyers that matter most to their business. 

[www.purelondon.com] 

Show Guide:: 

9th-1tth February 2020. 

Debuting AW 20/21. 

• 2020 marks an exciting new era for Pure London; the new decade will catalyst an age of innovation and inspiration. 
• AW 20/21 is a celebration of boundless creativity amidst turbulent political and economic times, bringing the fashion community together under the 2020 theme: NORMAD. 
• Industry-leading line up of speakers will bring the need-to-know answers and intel direct to audiences. 
• This season, Pure placed a greater focus on sustainable brands, bringing Pure Conscious downstairs and into the heart of the show. 
• Curated line-up across womenswear, menswear, kidswear, athleisure, footwear, accessories and more. 

 

Brands to research further:: 

*List subject to change as research into Pure London [2020] progresses. 

01. Womenswear 

• Access. 
• Alam Dan Manusia. 
• Anne Louise Boutique. 
• Aurum Activewear. 
• Bitte Kai Rand. 
• BL-NK. 
• Brodie Cashmere. 
• GR Nature. 
• Great Plains. 
• Highonfleurs. 
• Hilary Macmillan. 
• Ichi. 
• Indi and Cold. 
• Sant Genies. 
• Kplus1percent.
• Louche London. 
• Nette Rose. 
• Part Two. 
• Pretty Lavish. 
• Urban Code. 

02. Footwear and Accessories 

• Alex Max Bags. 
• Ashiana London. 
• Bijoux Et. Tou. 
• Christiana Brampti. 
• Laviandbelle London. 
• Pinar Ozevlat. 
• Powder design. 
• Pranella. 
• Red Cuckoo. 

03. Sustainable Fashion

• Agrajain. 
• Anagenesis, Anoir, Framiore. 
• Esfera. 

04. Premium Fashion 

• 2 point 2 [Not Just a Label]. 

05. Business/ companies/ organisations 

• Sharewear clothing scheme [changing people’s lives through clothing and support across Nottingham]. 
• Unique Style Platform [Trend Forecasting Agency]. 
• United Change Makers [sustainable and ethical women’s jeans brand].