No.28 

TFoF

Updated vision:: 

Part II.

*Updated statement. 

My vision going forward is to create a pioneering trend forecasting platform that fulfils a vivid market whitespace. Trend analytics and future planning are services offered by organisations such as WGSN [1999] and LS:N Global [2008], leading the service-based sector with their premium-price points and intuitive content creation. However, these high price points are inaccessible to the masses; notably, students, post-graduates, young professionals, and SME brands- yet as the fashion landscape appears today: ever-changing, highly competitive and oversaturated. Individuals and collectives require access to the latest data reports and trend predictions; those without such information- instantly lose relevance. The Future of Fashion is a contemporary, streamlined and in-touch agency emerging in 2020 that strives to accentuate the accessibility of forecasting. Providing trend intelligence to those underserved by pre-existing platforms. 

TFoF will operate a coherent and intuitive multi-platform strategy, providing future forecasts across: Fashion, Beauty, Community & Culture, Individual & Lifestyle. Whilst an additional focus on Holistic Insights allows for research into global attitudes, shifts in behaviours and beliefs, purchase motivations, and consumer cohorts; reports and analysis on collections, retail performance, fashion and trade shows. Meanwhile Faculty 20≥ is a unique space, and home to all-things sustainable [across all sectors]- encapsulating the zeitgeist of the time through addressing the global climate emergency. A distinctive feature designed to raise awareness, educate and drive positive change- an outlook favoured by Gen-Z and Millennials, who form The Future of Fashions’ core demographic. 

Aspiring to appeal to the modern student, post-graduate, young professional, SME companies and brands [relative to the fashion and creative industries]. The Future of Fashion boasts an array of services marketed through a choice of four subscription services [highlighted below] -offering something for everybody. Adopting a tiered pricing strategy is effective for TFoF and will allow customers to pay for what they can afford, but also acts as an incentive for them to buy more, and upgrade in the future. Meanwhile, this approach accommodates the principle goal of TFoF- to accentuate accessibility through lowering the barrier of entry. 

Likewise, the multi-platform strategy proposed will ensure that The Future of Fashion offers an always-on space where subscribers can access content anywhere and at anytime. Whether through the official website, blog, or social media. TFoF aspires to create a leading community for the trend experts of today, and tomorrow. 

*Subscription offering:: 

01. Fashion-forward – 

• ONE user. 
• TWO sectors. 
• Online reports from stated sectors. 
• Access to blog. 
• Digital agenda. 

MONTHLY: £50.00 

BI-ANNUALLY: £285.00 

ANNUALLY: £540.00 

STUDENT RATE: £45.00 

02. In-touch – 

• Up to THREE users. 
• FOUR sectors. 
• Online reports from stated sectors. 
• Access to blog. 
• Monthly print and digital agenda. 

MONTHLY: £115.00 

BI-ANNUALLY: £665.00

ANNUALLY: £1,242.00 

STUDENT RATE: £103.50 

 

03. Tastemaker – 

• Up to FIVE users. 
• Access to ALL sectors. 
• Online reports from stated sectors. 
• Access to blog. 
• Monthly print and digital agenda. 
• ONE copy of seasonal trend book [print] and digital version available. 

MONTHLY: £260.00 

BI-ANNUALLY: £1,482.00 

ANNUALLY: £2,808.00 

STUDENT RATE: £234.00 

 

04. Collective Tastemakers – 

• UNLIMITED users. 
• Access to ALL sectors. 
• Online reports from stated sectors. 
• Access to blog. 
• TWO copies of monthly agenda. 
• TWO copies of seasonal trend book [print] and digital version available. 

MONTHLY: £380.00

BI-ANNUALLY: £2,166.00 

ANNUALLY: £4,104.00 

STUDENT RATE: £342.00