No.49

No.49 Pure London:: Other sellers * Additional research into sellers from Pure London [February 2020].   I.Saint Genies wwww.saintgenieswholesale.com @saintgeniesuk Brand origin: UK Launched by Locco Fashion in 2016, Saint Genies is a wholesale womenswear brand. Designing, manufacturing and distributing trend-driven wholesale fashion to retailers, boutiques, e-retailers, brands and retailers. Saint Genies is committed to […]

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No.48

No.48 Pure London:: Other sellers * Additional research into sellers from Pure London [February 2020].   I.Highonfleurs wwww.highonfleurs.com @highonfleurs Brand origin: UK Highonfleurs is a contemporary, premium fashion brand that creates classical pieces with a modern twist. Appealing to the urban woman who is unapologetically themselves. Modern femininity. Contemporary romance. Updated elegance. Vibrant colour stories. […]

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No.47

No.47 Pure London:: Brands & trends * Exploring organisations and business sellers @ Pure London.   I. Sharewear Clothing www.sharewearclothingscheme.org @sharewearclothingscheme. Brand origin: UK Sharewear are a registered charity fighting clothing poverty by providing high quality donated clothing, free of charge to over 20,000 people in Nottingham and Nottinghamshire. All of the clothing distributed by […]

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No.46

No.46 Pure London:: Brands & trends * Exploring SS 20 women’s sustainable trends from sellers @ Pure London.   I. Esfera www.esfera.co.uk @esfera_uk Brand origin: UK Esfera is a regenerative clothing brand targeting the eco-conscious, fashion-forward woman. The innovative, in-touch brand aspires to showcase that clothing can be chic and contemporary whilst being truly sustainable. […]

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No.45

No.45 Pure London:: Brands & trends * Exploring SS 20 women’s footwear and accessories trends from sellers @ Pure London.   I. Ashiana London www.ashiana-accessories.com @ashianalondon Brand origin: UK Ashiana London produces handmade gold plated jewellery and accessories that celebrate the power of design and colour. Each piece has its own unique story, whether fun […]

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No.44

No.44 Pure London:: Brands & trends * Exploring SS 20 womenswear and intimates trends from sellers @ Pure London.   I. Pretty Lavish wwww.prettylavish.co.uk @prettylavishuk Brand origin: UK Founded in 2013, Pretty Lavish is centred around designing clothing and accessories for the savvy and sophisticated. Where beautiful clothes, beautiful prices and high quality production are […]

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No.43

No.43 Pure London:: Brands & trends * Exploring SS 20 womenswear trends from sellers @ Pure London.   I. BL-NK wwww.bl-nk.co.uk @bl-nk.london Brand origin: UK Founded in 2003, BL-NK is a unique label with the principles of confidence, femininity and individuality. *Trends:: 01. Artisan Revival:: E X P L A N A T I O […]

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No.42

No.42 Pure London:: Brands & trends * Exploring SS 20 womenswear trends from sellers @ Pure London.   I. Access wwww.accessfashion.eu @accessfashiongr Brand origin: Greece Launched in 2000, Access is a contemporary fashion brand that aspires to offer women the most powerful combinations of fashion and quality. Effortlessly debuting love and respect to the modern […]

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No.41

No.41 Pure London:: General Trends * Identifying and outlining trends discovered from Pure London [Feb] 2020 trade show. *Key ideas:: Daywear fusing together streetwear with formalwear. Daywear is increasingly accommodating changing consumer behaviours, and a new everyday landscape. Blurring of boundaries between traditional dress codes. Formalwear remains glamorous with embroidered and embellished pieces taking to […]

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No.40

No.40 Seminar programme Fast Track Your Fashion Brand with Sustainable Credentials [Alexandra Wall]. *Key ideas:: We are very aware as to why we need to think sustainably. Upcycling and recycling haute couture is a topic rarely addressed. Sustainable – environmental impact we have on our planet. Ethical – the treatment of garment workers and animal […]

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